Since 1828, Guerlain has been exploring, innovating and sublimating.

In perfume, skincare and make-up.

Daring designers, legendary creations, timeless expertise. Nature and Art as sources of inspiration.

The Culture of Beauty as a signature. French perfumer Guerlain called on studio milkshake to help
understand the evolution of consumer behavior and trends in 2022-2023.

We produced a trend book on international hairstyle trends for the
innovation and marketing teams. Our research enabled us to optimize our communication strategy for the Asian market.

+ trend book
+ art direction
+ strategic planning
+ editing & iconography