Since 1828, Guerlain has been exploring, innovating, and perfecting. In fragrance, skincare, and makeup. Bold creators, legendary creations, timeless expertise. Nature and Art as sources of inspiration.

A culture of beauty as its signature. French perfumer Guerlain called on Milkshake Studio to help it understand changing consumer behaviors and trends for 2022-2023.

We produced a trend book on international hairstyle trends for the innovation and marketing teams. Our research enabled the optimization of the communication strategy
for the Asian market.