Milkshake is a Paris-based branding agency creating distinctive hospitality, food, wellness and lifestyle brands across Europe and the Middle East.
OUR APPROACH
Hospitality brands live differently. They’re not just seen on a screen, they’re walked into, tasted, touched and remembered long after the stay or the meal is over. As a branding agency based in Paris and working across Europe and the Middle East, we build brand strategies and identities specifically for hotels, restaurants, wellness and lifestyle concepts, where every detail – from the logo to the lighting brief to the Instagram grid – has to tell the same story.
Our approach starts with strategy, not aesthetics. Before we touch a single visual, we define what the brand stands for, who it’s really talking to, and how it needs to behave across every touchpoint a guest will encounter. Only then do we move into naming, identity and content, so the final result isn’t just beautiful, it’s built to work.
Brand Strategy
We define the strategic foundations that give the brand clarity, relevance and direction.
We create names and verbal territories that express the concept’s personality and ambition.
Naming Taglines and brand claims Tone of voice Brand story Messaging framework Copywriting
Brand Identity
We translate the strategy into a distinctive visual world designed to be recognised and remembered.
Creative concept Logo and brand marks Typography and colour system Graphic language Brand guidelines Key brand applications
Art Direction & Content
We bring the brand to life through a coherent and expressive content direction.
Creative direction Photography and video concepts Moodboards and visual narratives Shoot production and styling Campaign direction Social media content
DESIGNED FOR EXPERIENCE-LED BRANDS
HOSPITALITY SPECIALIZATION
Hospitality and wellness brands are not only seen — they are visited, tasted, touched and remembered.
We consider the complete experience, from the brand’s positioning and visual identity to the way it lives across spaces, menus, packaging, digital platforms and content.