BUILDING A CONTEMPORARY SPECIALTY COFFEE DESTINATION.
YOI ROASTER WAS CONCEIVED AS MORE THAN A COFFEE SHOP: A CONTEMPORARY LIFESTYLE DESTINATION ROOTED IN SPECIALTY COFFEE CULTURE, HOSPITALITY AND COMMUNITY.
THE AMBITION WAS TO CREATE A BRAND EXPERIENCE COMBINING PREMIUM COFFEE CRAFTSMANSHIP WITH WARM, EDITORIAL AND SOCIALLY DRIVEN AESTHETICS.
MILKSHAKE APPROACHED THE PROJECT FROM A HOLISTIC BRANDING PERSPECTIVE, CREATING A COMPLETE VISUAL AND CULTURAL ECOSYSTEM AROUND THE BRAND.
THE OBJECTIVE WAS TO POSITION YOI ROASTER AT THE INTERSECTION OF SPECIALTY COFFEE, LIFESTYLE CULTURE AND CONTEMPORARY HOSPITALITY.
THE VISUAL IDENTITY COMBINES MINIMALIST CONTEMPORARY CODES WITH WARMER EDITORIAL AESTHETICS IN ORDER TO CREATE A SOPHISTICATED YET WELCOMING ATMOSPHERE.
WORKS
Saudi arabia
THE ART DIRECTION WAS DEVELOPED TO LIVE SEAMLESSLY ACROSS EVERY TOUCHPOINT. FROM SOCIAL MEDIA AND PACKAGING TO IN-STORE EXPERIENCE AND BRANDED CONTENT.
A color palette inspired by coffee beans, combined with a distinctive primary color to ensure strong recognizability: a brownish orange blending the warmth of coffee with a modern, almost architectural feel.
