Substance of Light® is a sun protection brand that combines innovation, technology and accessibility.

Another way of thinking about beauty. A brand with a registered patent, Substance of Light® is breaking new ground by changing the way people think about the sun protection that goes everywhere with us: urban mist.


Milkshake® supports Substance of Light® in its brand positioning, art direction, advertising campaigns, photo shoots and social media.


+ Strategic planning

+ Brand DNA

+ Creative concepts for events

+ Social media management

+ Video shooting

+ Photo shooting

+ Packaging design

+ 3D

+ Advertising campaigns

+ Art direction

Back to top