Madame la Présidente is a brand of haircare and dietary supplements designed and created in France.

With Madame La Présidente, the founder wanted to offer a natural brand that provides real help.

For healthy, beautiful, long-lasting hair.

Milkshake helped Madame la Présidente create her brand positioning, tagline and art direction.

+ Brand DNA

+ Creating personas

+ Redesign of visual identity

+ Tagline creation

+ Packaging design