For TRUBAR’s collaboration with a tennis event in Doha, Milkshake created the full photo and video campaign alongside a refreshed social media identity and Instagram content strategy.

The objective was to position the brand’s functional drinks — including protein, collagen and spirulina beverages — as part of contemporary hospitality culture and active lifestyle routines across Doha.

Milkshake redesigned the brand’s Instagram feed and visual language in order to create a more elevated, lifestyle-driven and socially engaging digital presence aligned with the evolving wellness culture of the region.