Harmony approached Milkshake to develop a complete global rebranding of the brand identity, with the ambition of repositioning the company at the intersection of wellness, innovation and contemporary lifestyle culture.
Milkshake redesigned the entire visual ecosystem of the brand — from the logo and signature tagline to the packaging system and website experience — in order to create a more elevated, modern and culturally relevant positioning.
The objective was to move beyond traditional supplement branding and create a wellness universe designed to integrate naturally into consumers’ everyday rituals and routines.
The creative direction was developed around the idea of making wellness feel both innovative and desirable, transforming functional products into lifestyle experiences.
Works aix en provence
WORKS
AIX EN PROVENCE
Alongside the rebranding, Milkshake designed the new packaging and digital experience for Harmony’s innovative product range, including collagen coffee capsules, matcha collagen capsules and ube wellness capsules compatible with Nespresso® machines.
The visual identity combines contemporary wellness aesthetics with a more premium, lifestyle-oriented approach inspired by hospitality, beauty and modern self-care rituals.
Through strategic planning, visual storytelling and social-first creative direction, the project positioned Harmony as a new generation wellness brand blending science, functionality and lifestyle culture.
+ brand platform
+ graphic charter
+ logo
+ social media brand content
+ website
+ packaging design
+ brand platform
+ graphic charter
+ logo
+ social media brand content
+ website
+ packaging design