Wojo, part of the Accor group, is an international network of 400 coworking spaces. Present throughout France and Europe, Nextdoor changed its name to Wojo in 2019. As part of the brand revamp, we supported Wojo in creating its new positioning and brand territory, as well as conducting field research to develop the creative concept for a poster campaign in the Paris metro. We also strengthened the brand’s digital communication on social media. Finally, following an in-depth audit, we helped the brand create Design Factory, an integrated agency.
Works Paris
WORKS
paris
+ Creation of brand territory + New naming + Brand tone and voice + Design Factory (integrated agency) + Creation of graphic charter + Creative, acquisition & media campaigns, design, web copy, intranet “Community” and mobile app + Social media strategy and brand content + Creation of visual identity and space design
+ Creation of brand territory + New naming + Brand tone and voice + Design Factory (integrated agency)
+ Creation of graphic charter + Creative, acquisition & media campaigns, design, web copy, intranet “Community” and mobile app + Social media strategy and brand content + Creation of visual identity and space design