Unbranded was created with a clear vision: bringing meaning back to skincare by shifting the focus from branding excess to product transparency and effectiveness.

Milkshake developed the packaging design with a minimalist and product-driven approach, intentionally giving more power to the formula itself than to the brand identity. This strategic direction reflected the founder’s ambition to create a skincare brand centered around authenticity, simplicity and trust.

Beyond packaging, we developed the visual identity and social media direction by creating a retro-inspired and pop culture-driven universe designed to give the brand a playful, recognizable and unconventional tone within the beauty industry.

The creative direction combined nostalgic aesthetics, internet culture references and editorial storytelling in order to build a strong emotional connection with a new generation of beauty consumers.

By deeply understanding the founder’s vision and translating it into a culturally relevant identity, Unbranded quickly built a highly engaged community online.

The brand grew from 500 to 10,000 Instagram followers in only three months, while its crowdfunding campaign reached 610% of its initial funding goal within one month.