CREATING A CONTEMPORARY LUXURY BAKERY IDENTITY FOR SAUDI ARABIA.
Milkshake partnered with Croi Bakehouse to redesign the visual identity of the brand in order to strengthen its premium positioning within Saudi Arabia’s evolving hospitality and bakery landscape.
The logo was conceived as a recognizable visual system designed to live consistently across signage, architecture, packaging and in-store experiences throughout the brand’s physical locations.
The objective was to create a more elevated and scalable identity capable of supporting Croi Bakehouse’s growth while reinforcing its contemporary hospitality positioning.
Works Saudi arabia
WORKS
Saudi arabia
Milkshake also led the Instagram art direction and developed a new social media visual language to create a stronger and more cohesive digital presence aligned with the brand’s lifestyle-oriented universe.
Through strategic visual direction and hospitality-focused branding, the project positioned Croi Bakehouse as a contemporary bakery experience blending premium pastries, design and social culture.
+ Strategic Planning
+ Artistic Direction
+ Brand content
+ Packaging
+ Logo
+ Strategic Planning
+ Artistic Direction
+ Brand content
+ Packaging
+ Logo