Baïja is a cosmetics and home fragrance brand created in 2012. The brand offers exclusive olfactory universes, unexpected associations, all with 100% made in France manufacturing and ingredients of natural origin. The brand's reputation is well established, and it is now on the shelves of major retailers such as Monoprix. Milkshake supported Baïja in the redesign of its brand, with the creation of a brand DNA. We repositioned the brand with a DNA centered on optimism, emotion and experience. This new positioning translates into values around self-empowerment, the art of care and proximity. Much more than a brand, Baïja has become an everyday companion. The escapism often used by perfumers is reinforced here by Baïja's positive, fun personality.