It's not always easy to give a gift when you don't know someone's tastes. So we often fall back on a candle, with an all-purpose scent such as fresh linen or cotton flowers. But that was before. Today, laundry detergent is the new gift of choice, but not just any detergent. We're not talking about the standard detergents you buy in the supermarket without really looking at the brand, but rather whether it cleans your clothes properly. 

Gone are the pod capsules, which aren't eco-friendly enough and are rather chemical (just look at the back of the packaging and you'll see that even the plastic tub isn't recyclable). 

Today, we're talking about detergents with sleek packaging that adopt the same marketing strategies as a luxury product. Parisian drugstores, Le Bon Marché, Le BHV Marais and Galeries Lafayette are proud to offer corners dedicated to washing detergents, alongside brands of clothing, home decoration books or dried flowers.