We've (almost) all seen The Bridgerton Chronicles or Emily in Paris. And we've (almost) all seen that dress codes hold a very special place in them. FollowingEmily in Paris, a collab was created with Netflix to sell some of the dresses featured in the series. A step forward for live shopping and a leap back 2 or 3 centuries for clothes. So why the craze?
A return to the days of castles, candlelight and handwritten letters, this trend is taking over our clothing style. Whether it's a three-piece suit for a stroll around town or a corseted dress for a show, regencycore is back in full force, and the catwalks are no longer hesitating to play on this fashion trend. Adapters of regencycore have found an excellent strategy for wearing their beautiful "made in Bridgerton" outfits even when telecommuting, by buying pyjamas worthy of the regency, satin or silk dresses. According to Lyst, searches for pyjamas inspired by the series have risen by 56% since its release. Not far from this trend is cottagecore. Bohemian-effect dresses, big ruffles, liberty prints and big bow ties in the hair. This is it. The back-to-nature trend accelerated with the confinements. Today, this desire to slow down continues to influence consumers. And many designers have followed suit, staging their collection shows in fields or forests. A reassuring, comforting style in a period of nostalgia. A slower fashion, reflected in the frequency of purchases, the composition of products and the style of clothing.
Here, we're less into flowers, but still into nature. Except that the trend is closer to a fairytale/fantasy world. With elf ears, butterfly wings or mushrooms as hats, this trend stands out for its originality and has been quick to conquer the hearts of fashionistas. For those who dare not take the plunge, there's the cuddly sweater version with gobincore prints. And this style is becoming even more popular as we enter the autumn and Halloween seasons. Minastorm, an inclusive lingerie brand, has relied on this style right from the start.
Why wear a heated, cold-weather knit when you can wear a tee shirt + a shirt + an undershirt + a sweater + a scarf? It's the trend of the season. The big sister of the comfy trend, cabincore is the desire to layer clothes to feel comfortable both indoors and out. Loose-fitting joggers, pairs of UGGs, hats and big wool coats are just some of the pieces sought after by cabincore fans.
A closer look reveals that each trend has a common base, that of a return to the essential, to non-material things, and this involves displaying the values we defend. Clothes are assumed and worn like a message.
Sonia, head of strategy