An insider's brand that appeals to everyone: the case of Aimé Léon Dore
First, I thought about the editorial angle I was going to give to this article. It would have been far too simple to write an article on Aimé Leo's lifestyle.
Interview with Jason, Creative Director @Lululemon
Could you introduce yourself to our readers? What's your background? My name is Jason Gabriel Lowdon and I'm Creative Director for the Lululemon brand. I've
THE POWER OF THE BRAND
A brand can be measured by its reputation, its "top of mind" in a quantitative or focus group study, or its ROI.
Always more customer experience.
We wandered, we analyzed and we discovered new places. When customer experience meets fashion, art and cosmetics. AMI
From make-up bag to CLUTCH BAG
We're all familiar with the "Instagrammable" make-up kits with leopard prints, varnish textures and big logos (or not). When you think about it
Birkenstock, past present future.
Birkenstock, or "Birk" to fans of the brand, is back stronger than ever. No longer just for summer, Birkenstocks are now a mainstay on the market.
LUXURY AND POP CULTURE
You only have to look at the communications of the major fashion houses to see that they are borrowing the codes of urban, musical and artistic fashion that can be found at
How is a trend created?
THE CASE WITH THIS SUMMER'S COLOR: BLUE Yes, it's true that we start this article by talking about fashion and then go on to talk about advertising. But we're an advertising agency.
Nadège Winter Interview
We're delighted to welcome Nadège Winter (formerly Communications Director at Colette) for an interview at Milkshake. Che
QUIET LUXURY, TRENDS.
DISCREET AND INTEMPORARY LUXURY Gone are the monograms, the flamboyant looks and the m'as tu-vu. Over the past few months, a new trend, a new state of mind, has emerged, and it's all about making a statement.